Did you know that 63% of organizations plan to pass the cost of data breaches onto their customers through higher prices?
That means the financial fallout of a cyberattack doesn’t stop at the company firewall — it lands directly in your customers’ wallets.
This shift highlights a critical truth: data breaches are no longer just internal IT crises — they are brand-defining events. The reputational damage is immediate. The financial impact, long-term. And increasingly, the trust cost is passed down the chain.
What’s more troubling is how these breaches are happening. Cybercriminals are using stealth tactics like keylogging and screen capture malware to silently extract sensitive data, often remaining undetected for weeks or months. These aren’t smash-and-grab attacks — they’re digital stakeouts.
And yet, many organizations still treat cybersecurity as a back-office concern.
The reality? Security is customer experience. Security is brand loyalty. Security is business.